Okay, so Twitter broke its own verification program by creating the blue verify — previously a sign that the account had supplied information about its owner’s id — available for buy. Yesterday, which is about a thirty day period in the past in Elon Musk time, a alternative rolled out: grey checks that indicated that the account was official. By the conclude of the day, these checks had been rolled back again.

Obtained all that? Excellent. Following a excellent deal of impersonation, hoaxing, and other brand name-unsafe actions from the recently-ordered blue checks, the grey “official” checks are back.

Brands this kind of as Coca-Cola, Twitter, Wired, and Ars Technica have the new-outdated grey checks (but not @Verge, which is, we promise, our authentic just one, in contrast to this impostor account). This morning, Musk, Twitter’s new proprietor, mentioned that there are far too many “corrupt legacy