If you are familiar with digital marketing, you probably know millennials, and Gen Zers account for a large portion of every customer base. This is because they have unique characteristics that make them ideal for your digital marketing strategy.
As such, we’ve assembled this post to provide crucial statistics about Gen Z and explain how to use the information in a marketing strategy. Let’s get started!
Who is Gen Z?
Generation Z, Gen Z, or Zoomers are all names that describe the demographic group immediately after Millennials and before Generation Alpha. It’s the first generation of digitally native consumers born between 1997 and 2010.
This group has different behaviors and characteristics than older generations and a significant buying power of more than 140 billion in the US alone. It’s no surprise you want to know more about them before you implement your marketing strategy.
