Following Core Acquisition, Hyperice Launches Five New Products, Including Industry-First Portable Contrast Therapy Device

New Brand Creative and Identity Features Athlete-Investors Naomi Osaka, Patrick Mahomes, Ja Morant, and Erling Haaland

IRVINE, Calif.–(BUSINESS WIRE)–Over the last ten years, Hyperice has worked tirelessly to push the boundaries of innovation to help better serve athletes everywhere. Today, the company announced a new stage of global growth as the company evolves into a holistic high-performance wellness brand. The multi-prong transformation, led by Hyperice’s recent acquisition of mental wellness company Core, its third acquisition in the last 18 months, is accompanied by a new brand identity and global brand campaign, and anchored by a suite of new products and industry-first technologies.

“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage, but as our footprint has grown over the past decade, it