Hyperice Enters Next Stage of Global Growth; Evolves Into a Holistic High-Performance Wellness Brand

Following Core Acquisition, Hyperice Launches Five New Products, Including Industry-First Portable Contrast Therapy Device

New Brand Creative and Identity Features Athlete-Investors Naomi Osaka, Patrick Mahomes, Ja Morant, and Erling Haaland

IRVINE, Calif.–(BUSINESS WIRE)–Over the last ten years, Hyperice has worked tirelessly to push the boundaries of innovation to help better serve athletes everywhere. Today, the company announced a new stage of global growth as the company evolves into a holistic high-performance wellness brand. The multi-prong transformation, led by Hyperice’s recent acquisition of mental wellness company Core, its third acquisition in the last 18 months, is accompanied by a new brand identity and global brand campaign, and anchored by a suite of new products and industry-first technologies.


“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage, but as our footprint has grown over the past decade, it

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Huge 12 identifies 4 colleges for expansion, getting a further stage towards irrelevance

I’d actually like to chat about the opener from Houston, but The Athletic is earning that quite a obstacle with its most up-to-date report.

Evidently, the Significant 12 Meeting has keyed on 4 schools for growth in Cincinnati, Houston, UCF and BYU, the latter of which could be a part of as a football-only member. Word is finalization could occur this educational year.

This transfer is likely to do the reverse of what it established out to do, which is to elevate the energy of the convention about the extensive phrase. There are a few points I dislike about the Large 12 including these distinct schools:

1. It would make no geographic sense

Yeah, West Virginia didn’t make sense both and honestly, it still doesn’t. This appears to be the new actuality in higher education soccer, but that does not necessarily mean I have to like it. College or

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