Even the Rocks Sing ‘Born this Way’ in New Campaign for Online Supplier Belong

Even the Rocks Sing ‘Born this Way’ in New Campaign for Online Supplier Belong

Australian carbon-neutral mobile and online service provider Belong has released a new brand system – ‘It Feels Good to Belong’ – celebrating a joyful, inclusive globe of info and the online.

The campaign, which was produced in collaboration with Howatson+Corporation, is a absolutely integrated system that extends throughout the Belong enterprise, such as brand communications, product or service, sim card packaging, web page, UI/UX, staff collateral and a lot more.

The platform released with a 60s tv place directed by Revolver’s Steve Rogers, primarily based on the phenomenon of pareidolia – a very human capability to see faces in inanimate objects, suggesting that relationship is all close to us if we just glance challenging enough.

In addition to the launch film is a sequence of product movies, aiming to showcase the company’s carbon-neutral giving. The visible identification was impressed by the world of NFT art and attributes animated 3D characters and objects floating on black voids. These will be supported via electronic and OOH channels.



Inventive: Howatson+Corporation
Media tactic: Howatson+Corporation
Media implementation and shopping for: OMD

Client: Belong
CEO, Jana Kotatko
Head of Model, Comms & Lifestyle, Kelly Schulz
Head of Solution, Aaliah Eggins-Bryson
Model + Innovative Direct, Leanne Boyd
Model Specialist, Clare Taylor
Marketing and advertising Chapter Guide, Nathan Cole
Merchandise Proprietor – Investing & Propositions, Loretta Bell
Senior Advertising Specialist, Adelaide L’Estrange
Promoting – Buying and selling & Propositions, Josh Bailey

Creation Business: Revolver
Director: Steve Rogers
Taking care of Director/Co-Owner: Michael Ritchie
Executive Producer/Associate/ Producer: Pip Clever
Cinematographer: Sam Chiplin
Output Design and style: Steven Jones-Evans
Editor: Alexandre De Franceschi
VFX & Post Production: Blackbird VFX
Music Supervisor: Trailer Media
Tunes & Audio: Sonar

Submit Manufacturing: Heckler
Director: Julian Wolkenstein
Govt Producer: Carlos Zalapa
Producer: Maddison Costello
VFX Supervisor: Jamie Watson
Head of 3D: Tom Corbett
Layout Director: Gina Wagstaffe
3D Workforce: Freddie Jiang, Phillip Wang, Gabor Prucsi, Boris Fomin, Dom Femia, Jack Scrase, Tim Jarick, Gareth Chang
Compositor: Nitin Amin
Animator: Kate Knott
I/O Team: Dan Site, Maud Chapuis
Music & Seem: Heckler Audio
Composer: Johnny Inexperienced
Audio Designer: Dave Robertson
Voice In excess of Artist: Lee Perry

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