Hotels Need to Adapt to the Next Generation of Guests
For years, the baby boomer generation has dominated and dictated how hotels behaved and marketed themselves. But now, as more and more Gen Y’s and Gen X’s are traveling, hotels will need to become more sensitive to their needs and their travel habits. And with the emergence of social media as a major marketing platform, hotels will need to refocus their energies on this exciting new medium-a medium dictated by ‘young, forward’ thinking.
Tackling this shift change in outlook won’t be easy for hoteliers. It represents radical, even somewhat zany ideas and requests. For instance, in the past, hotels have always left the lights on for their guests at all times. There’s even a major hotel chain that uses that concept as its tagline. But this isn’t always what this younger generation desires: in a greener, more environmentally conscious atmosphere, these younger travelers would actually rather you left it dark. … Read more